Nintendo of America president Reggie Fils-Aime has told CNET that he believes both Sony and Microsoft need to react to Wii U. Fils-Aime went on to say that pretty visuals and raw power alone won’t be enough to entice consumers, so they will need to come up with their own innovations.

“In the end, our competitors need to react to what we’re doing in the marketplace and need to figure out what their innovation will be.”

“It’s likely that faster processors and pretty pictures won’t be enough to motivate consumers. They need to react to what we’ve done and we need to continue innovating with the Wii U – and we will.”